ABOUT TREY
Trey is a brand marketing expert and creative director with twenty years of experience in media, full-service agency work, and the complex world of licensed IP. Their career began at NBC Arthouse, where an early immersion in broadcast design, motion graphics, and digital production established a technical and creative range that most senior marketers simply never develop. During his tenure there he helped design, market, and launch websites for all of NBC's owned-and-operated stations for the first time.
From there, Trey transitioned into the agency world, eventually serving as Creative Director, working with major national brands like J.Crew, Adidas, Travelocity, P&G, and more on brand strategy, campaign conceptualization, creative, digital, and content. Eventually a deep fluency in gaming and pop culture led to a pivot into business development and licensing. That chapter included large scale influencer partnerships and direct negotiations for some of the most recognizable IP in gaming, entertainment, and consumer culture, with multi-year deals spanning all channels and categories. Today, as a Director of Marketing at the intersection of licensing, ecommerce, and traditional retail that full range of experience is brought to bear at every channel and stage of the brand lifecycle.
Behind it sits a unique combination of hard-won skillsets across creative, strategy, licensing, business development, and production all combined with an exceptionally sharp read on trends and pop culture. This cross-functional range makes it possible to work fluently across teams without ever losing the thread of the bigger picture.
FAVORITE PROJECTS
Xbox
