Partnered with Microsoft on their first direct-to-consumer apparel offering. The project included licensing, design, production, and marketing handled end-to-end alongside the Xbox team. The collection drew from some of the platform's most beloved franchises, including Halo, Gears of War, Forza, Ori, The Division, and more; Bringing each into apparel in a way that felt native to the worlds fans already knew. The line launched online and on the floor at both San Diego Comic-Con and E3, placing the product at the center of two of the biggest moments on the gaming calendar.