We partnered with popular YouTube D&D web series Deerstalker for influencer content promoting a new line of Dungeons & Dragons loungewear.

Titled "Shrine of the Voiceless One," this campaign was built in partnership with Attentive to push their SMS platform far beyond its intended purpose - transforming a marketing automation tool into a fully functional branching game engine.

Players chose one of four Deerstalker character classes and navigated a mysterious dungeon entirely over text message, with tools, abilities, and flavor text all tailored to their selection. The adventure featured multiple endings, and hidden within the dungeon was a unique black gemstone that could only be discovered by meeting a specific set of criteria. Players who found it were automatically enrolled in a dedicated SMS flow and entered into a giveaway rewarding the most thorough explorers with something real.

The campaign drove the highest social engagement for Dungeons & Dragons that entire year.

The scale behind it matched the ambition: across all four classes, the experience contained over 880 individually written story pages - 221 per class - with every description, combat moment, and item discovery rewritten from scratch in each character's voice. Over 500 unique world states were tracked behind the scenes to ensure every possible combination of choices always led to the right page, and each class offered three distinct endings, for 12 total across the full adventure.