Launched the first ever consumer products against the most iconic card in the history of Magic: The Gathering; The Black Lotus.
WIZARDS OF THE COAST /
WIZARDS OF THE COAST /
The Black Lotus is the most valuable normally printed card in the game of Magic printed in a standard set. It is also a member of the Power Nine, nine notoriously powerful cards from the original Magic print runs. In 2022, Post Malone paid $800,000 for a Black Lotus, signed by the cards artist Christopher Rush.
Project Role / Director of Marketing
Feature
"Celebrating the single most valuable normally printed card in the ‘MTG’ TCG.”
"[the] capsule serves as the first time the Black Lotus card [has] ever appeared on consumer goods.”
The Collection
The collection serves as the first time the Black Lotus card ever appeared on consumer goods. Alongside the iconic Magic: The Gathering logo, a graphic of the extremely rare and valuable card is emblazoned on a concise range of apparel and accessories.
