Capsule and one of one Super73 bike for Uzumaki, a Japanese horror manga series written and illustrated by Junji Ito.
VIZ MEDIA / JUNJI ITO / SUPER73 /
VIZ MEDIA / JUNJI ITO / SUPER73 /
Three-time Eisner Award winner, Junji Ito made his professional manga debut in 1987 and since then has gone on to be recognized as one of the greatest contemporary artists working in the horror genre. His titles include Tomie and Uzumaki, which have been adapted into live-action films; Gyo, which was adapted into an animated film; and his books Deserter, Fragments of Horror, Frankenstein, Lovesickness, No Longer Human, Remina, Sensor, Shiver, Smashed, and Venus in the Blind Spot.
Project Role / Director of Marketing, Brand Collaboration
Feature
"a manga-filled capsule built around Junji Ito’s Uzumaki. The apparel collection sees iconic scenes from the horror manga series as spiral graphics appear on shirts, cut-and-sew outerwear, T-shirts, headwear, and wovens.”
The Collection
The 14 piece limited edition collection launched at NYCC and featured outerwear, t-shirts, headwear, woven, a vinyl figure, and more, all with Ito’s signature art.
Partnering directly with Super73’s brand development team, we crafted a one of one officially licensed Uzumaki bike to be given away. The giveaway garnered over 15,000 entrants and generated hundreds of pieces of influencer content.
