The Star Wars Wildlife Expedition collection was a themed merchandise campaign built around the flora and fauna of Tatooine. To bring the concept to life authentically, the campaign's photoshoot was staged at Monahans Sandhills State Park in West Texas, whose vast rolling dunes stood in naturally for the twin-sun wastelands of the Outer Rim. The shoot was photographed by Wes Ellis and featured Rooster Teeth's Blaine Gibson, whose presence anchored the campaign in the broader pop culture and gaming community. Beyond the product launch, the collection was amplified through a live feature on NTWRK and supported by programming with Meltdown Comics, extending the campaign into fan-first retail spaces. Social promotion ran in parallel, with behind-the-scenes content from the photoshoot giving audiences a look at the real-world locations standing in for a galaxy far, far away.