A semi-permanent space filled with hundreds of authentic and carefully curated vintage plush, posters, collectibles, home goods, and more. The space existed to create omni-channel content for ongoing marketing and storytelling.

Drop one of multiple, this initial campaign featured strawberry and Hello Kitty patterned biker shorts, cropped sweater, tote bag, socks, and more. Presented in a way that captures the timeless nostalgia of Hello Kitty and Friends through a maximalist fever dream of a lens.