The Fruity Pebbles collection took one of the most recognizable breakfast brands in the world and built a full lifestyle offering around it with apparel at the core. The collection was rounded out by a Fruity Pebbles scented candle and a plans for a collaboration with Dan Life on a 14k gold pendant featuring over 1,000 hand-set crystals. Campaign imagery, influencer partnerships, and social promotion carried the collection to an audience at the intersection of nostalgia and streetwear.